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Service Design Drinks: Designing for the back-office

Last Wednesday, together with Service Design Berlin we successfully organized and hosted the Service Design Drinks for the local design community. 130 participants with a service-oriented mindset came together at the SAP office in the middle of Berlin, Germany.

The non-profit organization Service Design Berlin aims to connect user experience, design thinkers, service designers and everyone interested in the discipline. Every time, the Service Design Drinks are dedicated to a topic.

To provide insights into the work and skills of the DCC Berlin, we held a thought leadership presentation with insights on how to “Design for the back-office” in order to create business impact. Mauro Rego and myself explained the difference between designing enterprise and customer apps, and presented guiding principles on the basis of different success stories, such as the Medical Research Insights, SAP Screen Personas and Fiori, which was well received by the participants: “Wow, this is really cool what you do.”

Find our Slides on Slideshare